ADVERTISING AGRICULTURAL PRODUCTS—YES OR NO?

Deals or No Deals: Contract Design for Online Advertising

Billions of dollars worth of display advertising are sold via contracts and deals. This paper presents a formal study of preferred deals, a new generation of contracts for selling online advertisement, that generalize the traditional reservation contracts; these contracts are suitable for advertisers with advanced targeting capabilities. We propose a constantfactor approximation algorithm for m...

Genetically Modified Food: Yes or No?

The Agricultural Ledger, No. 5, 1899

radical iort, yes or no?

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ECMO or no ECMO: Do no harm.

Extracorporeal membrane oxygenation (ECMO) has been used in the management of neonates with life-threatening cardiorespiratory diseases since 19821. Several studies have demonstrated that ECMO promotes normal survival in neonates with respiratory failure2-4. After decades of discussion, ECMO is now well accepted as a standard of treatment for neonatal respiratory failure refractory to conventio...